Expo News
2008 Expo Quick Facts2008 Attendee Survey Results
2008 Exhibitor Survey Results
News Flash! - 2008 Expo Shatters Attendance Figures
2008 was the breakout year we have been hoping for since the event began in 2004. Our goal since year one has been 1,000 attendees per day, and we smashed though that barrier this year. 2,376 people attended the 2008 Expo - 911 greater than the previous high attendance of 1,465 in 2006 and 1,146 higher than last year's attendance of 1,230.
While this seems like a huge jump from one year to the next, it more than likely reflects a normal continuation of the curve established in years 1 through 3 This trend was interrupted last year due to the gorgeous weather, the abundance of competing events and the attendance fee that we tried and decided against this year. Without these factors, attendance would have likely been in the 1,700 to 2,000 range, making this year's 2,376 a more logical step forward.
While there is much more to the GreenExpo than attendance, it is certainly an indication of the awareness and interest in green issues, products and lifestyles, so we welcome the increase and are happy to reset our sights on 3,000 attendees for 2009!
See you at the 2009 Expo!
2008 Expo Quick Facts
Participation
Attendance: 2,376 (1,230 in 2007, 1,465 in 2006, 1,124 in 2005 and 853 in 2004)
Exhibitors: 67 Total (54 Commercial, 9 Non-Profit, 3 Government & 1 Faith-Based)
Workshops/Tours: 42 Indoor Workshops in 4 tracks + 19 Outdoor Workshops/ Demonstrations + 1 Green Building Walking Tour
Presenting Sponsors: Kentucky Dept. for Energy Development and Independence, Lexington-Fayette Urban County Government; Howe Charities
Major Sponsors: Fayette County Public Schools, Voltaic Solar, WUKY 91.3 FM
Educational Partners: American Institute of Architects, Appalachia - Science in the Public Interest, Bluegrass PRIDE, Explorium, Homegrown Hideaways, Jefferson Co Public Schools, KY Environmental Education Council, KY NEED, KY River Authority, KY Trade Computers, KY Division for Air Quality/KAIRE, Living Arts & Science Center, Metro Sewer District Louisville, Ravenwood Center, UK 4-H, UK Arboretum, UK Center for Sustainable Cities, UK College of Agriculture, UK Sustainable Farm, UK Tracy Farmer Center for the Environment, US Green Building Council - KY Chapter, Walden - The Ballad of Thoreau
Art & Music Partners: Anthony Red Feather Nava, Brian Sims, Carla Van Hoose, Donna Williams - KY Broom Lady, One World Art Center/Employment Solutions
Key Survey Results* (1 = Poor, 2 = Fair, 3 = Average, 4 = Good, 5 = Outstanding)
Attendees: How would you rate your experience at the Expo? 4.1 Avg
Exhibitors: How would you rate the Expo overall as a business opportunity? 4.0 Avg Sponsors: How would you rate your exposure for dollars invested? 5.0 Avg
* See complete survey results at http://www.
2008 Promotion
- Creative Work, Printing & PSA Production by Meridian-Chiles, Signs by Signs Now
- 2008 Media Sponsors: WUKY Radio, ACE Weekly & Natural Awakenings
- 2008 Media Coverage = 25+ cable programs, 2 network news appearances, 6 radio programs, 4 major print articles
- Over 200 hours of staff and volunteer time targeting local and regional media, newsletters, email blasts, public events and other marketing opportunities
2008 Attendee Survey Results (70 Respondents)
Sex - Male = 57%, Female = 43% (50/50 in '07, Male 42%, Female 58% in '06)
Age- <18= 3%, 18-24= 7%, 25-34= 10%, 35-44= 29%, 45-54= 15%, 55-64= 22%, 65+ = 13%
State - KY = 98%, Other = 2%
County - Fayette = 60%; Surrounding Cos = 17%, 2 Cos out from Fayette = 28%, Other = 12%
Household Income <$25,000= 13%, $25-50,000= 41%, $50-100,000= 32%, $100,000+ = 14%
Occupation - Education = 16%, Retired = 13%, Health - 9%, IT - 9%, Self-Employed = 9%,
Other - 44% (from chemist to clergy & farmer to factory worker)
How did you hear about the Expo? - Local Pubs = 32% (ACE 1%, Nat. Awake. 3%, H-L 7%) Word of Mouth = 22%, Internet = 7%, Poster/flier = 7%, TV = 4%, Radio = 3%, Other group = 4%, School = 3%, Church = 3%, Previous Attendee = 3%, Other = 3%
* Key for Rating Questions- 1 = Poor, 2 = Fair, 3 = Average, 4 = Good, 5 = Outstanding
1) Please rate any of the following attractions you visited while you were at the Expo?
- Kids' Expo - Avg = 4.5 (3-3s, 8-4s, 16-5s) 4.3 in '07, 4.5 in '06, 4.4 in '05, 4.2 in '04
- Green Building Tour - Avg = 4.4 (1-3, 5-4s, 6-5s)
- Indoor Education Exhibits - Avg = 4.2 (8-3s, 13-4s, 16-5s)
- Sustainability St - Avg = 4.0 (2-2s, 4-3s, 14-4s, 8-5s)
- Food Tasting - Avg = 3.9 (1-1, 3-2s, 1-3, 2-4s, 8-5s) 3.4 in '07
- Trade Show - Avg = 3.9 (3-2s, 7-3s, 23-4s, 10-5s) 4.0 in '07
- Workshops - Avg = 3.9 (5-3s, 4-4s, 4-5s) 4.1 in '07
-
Art + Music - Avg = 3.8 (3-2s, 5-3s, 7-4s, 9-5s) 4.0 in
'07, 4.4 in '06, 3.8 in
'05
2) Overall, how would you rate your experience at the Expo?
Avg
= 4.1 (13-3s, 34-4s, 18-5s), 4.0 in
'07, 4.4 in '06, 4.4 in '05, 4.0 in
'04
3) Did you attend a workshop? Yes
= 14% (9 of 66) 28% in '07, 27% in
'06, 40% in '05
4) Which of the following would you like to see more of in 2009? (by % of respondents)
- Renewable Energy Bizs- 49% (45% '07, 55% '06, 36% '05, 56% '04)
- Educational Exhibits - 43% (33% '07, 36% '06, 42% '05, 42% '04)
- Commercial Exhibitors- 29% (28% '07, 29% '06, 21% '05, 41% '04)
- Workshops- 26% (33% '07, 32% '06, 38% '05, 41% '04)
- Free Services -24% (30% '07, 18% '06, 19% '05, 27% '04)
- Art - 20% (13% '07, 22% '06, 10% '05, 15% in '04)
- Tours - 14% (11% '07)
- Speakers - 17% (18% '07, 14% '06, 20% '05)
- Entertainment - 13% (12% '07, 13% '06, 16% '05)
- Kid's Activities - 13% (13% '07, 10% '06, 17% '05, 9% '04)
- Panel Discussions - 13% (10% '07, 18% '06, 20% '05)
Other - 2 Comments -
Wind power, 1 Comment - food, freebies, energy audits, builders
5) Which of the following actions are you willing to commit to in the next 6 months?
Note: Several respondents noted that some of these things had already been done.
77% - Replace standard light bulbs w/ Compact Fluorescent Bulbs (82% '07, 81% '06, 60% '05, 69% '04)
60% - Purchase more locally-produced products and services (70% '07, 62% '06, 51% '05)
60% - Purchase more fair-trade products and services (51% '07, 53% '06)
54% - Purchase more locally produced arts, crafts and gifts (48% '07, 45% '06)
52% - Weatherize (caulk, seal) your home (57% '07, 45% '06, 44% '05, 45 '04)
46% - Purchase more organic agricultural products (63% '07, 59% '06, 54% '05)
40% - Increase the Insulation in your home (47% '07, 34% '06, 39% '05, 30% '04)
32% - Replace old appliance with new Energy Star appliance (42% '07, 31% '06, 29% '05)
32% - Filter your indoor air or water (33% '07, 21% '06, 28% '05)
32% - Begin an energy-focused remodeling project (27% '07, 16% '06, 20% '05)
32% - Change your personal behavior to save energy (30% '07, 23% '06, 32% '05, 36% '04)
How? - 2 Comments - Drive less, garden, conserve energy; 1 Comment - Eat vegetarian, Dress warm, recycle, educate others, simple living, air dry clothes
31% - Replace old windows or doors (33% '07, 31% '06, 26% '05, 19% '04)
29% - Purchase a more fuel efficient vehicle (29% '07, 20% '06, 25% '05, 19% '04)
28% or less - Commute or run errands by Bicycle - 28% (22% '07, 25% '06, 33% '05); by Foot 22% (18% '07, 23% '06, 24% '05); by Public Transport - 14% (6% '07, 5% '06, 9% '05) by Carpool 5% (8% '07, 10% '06, 9% '05);
26% - Begin wellness program with integrative or complimentary health professional (21% '07, 8% '06)
25% - Have an energy audit done for your home or business (28% '07, 28% '06, 26% '05)
23% - Seek treatment from integrative or complimentary health professional (20% '07, 5% '06)
18% - Write letter-to-the-editor or contact public official in support of a green issue (18% '07, 19% '06, 12% '05)
17% - Upgrade your heating/air conditioning (33% '07, 18% '06, 15% '05, 24% '04)
15% - Add a solar hot water heater, solar electric, or other renewable energy system (30% '07, 21% '06, 29% '05, 15% '04)
15% - Convert a used vehicle to a cleaner fuel (16% '07, 14% '06, 11% '05)
11% - Begin Construction of an energy-efficient home (15% '07, 16% '06, 11% 05)
2008 Bluegrass GreenExpo Exhibitor Survey Results* (25 Respondents)
* Key for Rating Questions- 1 = Poor, 2 = Fair, 3 = Average, 4 = Good, 5 = Outstanding
1) How would you rate the quality of the information provided by BGI before the Expo?
Average = 4.0 (1-2, 5-3s, 13-4s, 6-5s) - (3.9 in '07, 4.2 in '06, 3.9 '05, 3.6 in '04)
2) How would you rate the quality of the Expo presentation (layout, signage, etc)?
Average = 4.4 (15-4s, 10-5s) - (4.1 in '07, 4.2 in '06, 4.1 in '05 & 4.0 in '04)
3) How would you rate your booth location and exposure at the Expo?
Average = 4.4 (1-2, 3-3s, 5-4s, 16-5s) - (4.4 in '07, 4.3 in '06, 4.4 in '05, 4.1 in '04)
4) How would you rate the attendance at the Expo?
Average = 3.8 (1-2, 9-3s, 10-4s, 5-5s) - (3.4 in '07, 3.8 in '06, 2.7 in '05 & 1.9 in '04)
5) How would you rate the Expo overall, as a business opportunity (contacts, leads, etc.)
Average = 4.0 (2-2s, 3-3s, 13-4s, 7-5s) - (4.2 in '07, 4.3 in '06, 3.8 in '05, 2.8 in '04)
6) If the 2009 Expo were identical to the 2008 Expo, would you participate? 96% Yes, 4% Maybe
(2007 = 81% Yes, 3% Probably, 9% Maybe, 6% No) (2006 = 97% Yes, 3% No) (2005 = 69% Yes, 12% Probably, 12% Maybe, 8% No) (2004 = 67% Yes, 5% Probably, 27% No)
6a) If not, what changes or improvements would we have to make for you to reconsider? N/A
7) Any other suggestions on how to improve the Expo for 2009? 5 Comments - More Advertising (1 Weekender) (2 in '07, 7 in '06, 11 in '05), 2 Comments - More (healthy) food/beverage vendors
For 2008 Sponsors
1) How would you rate your exposure at the Expo for the sponsorship dollars invested? 5.0 - Only 1 sponsor self- identified (5.0 in 2007, 4.7 in 2006, 3.7 in 2005 & 2.4 in 2004)
2) If the 2009 Expo were identical to the 2008 Expo, would you consider sponsoring? Yes 100% - Only 1 sponsor responded ('07 = 100% Yes; '06 = 100% Yes; '05 = Yes 40%, Probably 40%, No 20%)
3) If not, what changes or improvements would we have to make for you to reconsider? N/A